Fans of the international phenomenon known as the Twilight Saga are geared up for its next big-screen installment, Twilight Saga: New Moon. Volvo definitely shares that sentiment about the upcoming flick. The excitement started with the Volvo C30 appearing in the original hit movie, Twilight, based on the first of the mega-popular books. Now with Twilight Saga: New Moon, the second film in the Twilight series hitting theatres November 20th, the Volvo XC60 will continue to drive into the limelight.
Why does Edward drive a Volvo? Those familiar with the story might come to a very possible conclusion. Bella, the object of his affection, is a human — and a bit of a klutz at that. Edward is a gorgeous and elegant vampire, with strength and abilities that are nothing less than supernatural. As a result, he spends a lot of time worrying about Bella’s well being, as she seems to attract plenty of dangerous situations. The safety and style of a Volvo suits each of them, perfectly.
To help promote the much-anticipated movie, Volvo and Summit Entertainment have combined forces to launch an interactive game online called, “What Drives Edward.” Players will be challenged to complete a sequence of puzzles related to the film. The first person to complete each of them will be the lucky winner of a Twilight Saga: New Moon-themed XC60. Stunning Scandinavian design, incredible performance and, of course, a heritage of safety will have one person feeling as powerful as Edward. If you’re ready to test your knowledge about Bella, the Cullen family and the rest of the characters, visit whatdrivesedward.com
Players can also enter a sweepstakes with a grand prize that will send shivers of excitement up the spine of Twilight lovers everywhere. It will include two tickets as well as travel to the Los Angeles premiere of Twilight Saga: New Moon. Set for Monday, November 16 — the same evening that a Twilight Saga: New Moon phase begins in the heavens — it’ll be attended by the movie’s stars, some of the hottest young actors and actresses in Hollywood.